The dreaded selfie, used to death by the lip pursing make up vloggers, has developed a bad name for a lot of business owners, but it is a very useful post type.

People connect with people so your customers seeing you is a good thing. You can use Selfies to share your feelings, showcase the work you are doing, and help extend the connection your network.

Here are 3 ways to use selfies for your content.

SHOW AN EMOTION

Take a selfie showing a particular emotion then use the text to explain why you feel that way.

Whether you are happy to be working, confused by a new piece of software or equipment while working out how to use it, excited for a new delivery, or sad that your favourite plant just died, showing a specific emotion can get your customer interested in what is going on.

SHOW THE LOCATION

Pull the camera back and catch something in your environment that show where you are.

The post could talk about what you are doing and why you are there and helps your customers understand the breadth of work you do in serving them.

It might be a building you are visiting for a meeting, a café you recommend or a great place to unwind.

YOU PLUS

Take a selfie with others. Maybe you are at a function together, a customer who came in to purchase something today, in a meeting discussing the next big thing or just someone you bumped into them at the café.

Your customers see other people happy to engage with you and that builds their own confidence to work with you.

Love them or hate them, spontaneous or planned, selfies are a great tool in your content belt, just use them wisely.